First you compete to beat out single-cell animals, then you build out a tribe or civilization, battle for control of a planet, and finally you try to control the galaxy. Those users’ creatures become the species that your own creature must compete against in a survival of the fittest evolutionary war. The game developers concentrate on creating tools and game mechanics, but they don’t have to use tons of their own artists to populate the world with their own creatures.
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The players download those creatures into their own games. That’s because users can upload their own creatures into a Sporepedia, which can be shared with every other player who buys the game. The early release of the Creature Creator will actually make EA’s job of developing the game much easier. As such, it is probably the biggest bet in the video game industry. Although it is a single-player game where players can create everything in an open world, Spore has a lot of unique features that take advantage of social media.ĮA has been working on the game for more than five years and it is launching the game as a cross-media franchise right off the bat, selling everything from 3-D toy models of creatures to an iPhone Spore game. Wright conceived of the game, but a large team led by Bradshaw is following through on his vision. It is the latest creation of game development genius Will Wright, whose “The Sims” has sold more than 100 million copies worldwide. In the game, players can create single-cell animals, creatures, and shape the galaxy. 7 on a variety of platforms, including the PC, the Mac, the iPhone, and the Nintendo DS. The tool is aimed at whetting the consumer appetite for Spore, a unique video game that goes on sale on Sept. “Getting the Creature Creator out there before the launch of the game is an important part of getting consumers to understand what Spore is all about and getting their own creations to come to life,” says Lucy Bradshaw, executive producer of Spore.
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